CRM and E-Commerce Solution for Gallop Brush
Transforming Operational Efficiency and Customer Experience Through a Tailored CRM and E-Commerce Platform
Outline:
CRM and E-Commerce Solution for Gallop Brush
Company:
Gallop Brush
Industry:
USA-based Manufacturer of Industrial Car Washing Brushes
Solution
Custom E-Commerce and CRM Platform
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The Story of Gallop Brush and Techovarya Solutions Partnership
Gallop Brush, a USA-based manufacturer of industrial car washing brushes, partnered with Techovarya Solutions to revolutionize their business operations and expand their market reach. The collaboration aimed to address critical operational challenges and modernize their sales approach through a comprehensive digital transformation.
​The Challenge
Gallop Brush faced several critical challenges that were hindering its operations:
Difficulty understanding the production process.
Complex and hard-to-understand reports.
Poor navigation and user interface of their existing app.
The outdated platform (MS-Access) they were using.
Lack of an e-commerce app, resulting in selling products via phone or email.
Why Gallop Brush Chose Our Solution
Expertise in CRM and E-Commerce
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They needed a partner with strong CRM and e-commerce expertise. Our track record of creating user-friendly applications across industries made us a great fit, successfully streamlining processes and delivering robust solutions.
Customization for Unique Needs
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​Facing challenges with an outdated platform, Gallop Brush required a solution to improve production management and transition to digital e-commerce. We collaborated closely to understand their needs and developed a scalable, tailored solution.
Proven Technical Expertise
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Our knowledge of Next.js, React, C#, and .NET Core was crucial for building a powerful platform. We employed SQL Server and Entity Framework for efficient data management, ensuring a fast, responsive system with future flexibility.
Commitment to Innovation and Support
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Understanding the need for adaptability, we provided a cutting-edge platform designed to evolve with technology. Our long-term support ensures Gallop Brush has a reliable partner for updates and troubleshooting as they grow.
How Techovarya Solutions Addressed Gallop Brush's Challenges
We developed a comprehensive CRM and E-Commerce solution that addressed Gallop Brush’s needs, integrating the following key features:
Improved User Interface: A more intuitive, easy-to-use interface for smoother navigation.
Enhanced Reporting: Better report designs, with user-friendly UI and charts that make the production process easier to understand.
E-Commerce Application: A new app that allowed Gallop Brush to sell its products online.
Time Clock App: Streamlined employee management with features like payroll tracking.
Google Maps Integration: Provided region-wise customer and order data for better decision-making.
Technologies Used
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Next.js for server-side and client-side rendering in the e-commerce platform.
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React for the CRM tool.
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C# and .NET Core (6.0) for Web API.
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Entity Framework, CSS, jQuery, and SQL Server for data management and user interface.
Development Process
We followed an Agile Development Methodology, which involved
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Sprint Planning
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User Stories & Backlog
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Design & Development
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Testing & Feedback
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Release
Overcoming Challenges
The project faced several technical challenges:
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Developing complex APIs to handle production and reporting processes.
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Designing and creating reports that were easy to interpret for the client.
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Simplifying the intricate production process.
Solutions
To overcome these challenges, we:
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Created SQL-stored procedures for fast and efficient data integration in reports and APIs.
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Simplified the production process with customized workflows.
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Developed a time-clock report for employee payroll tracking.
Integration
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Internal App: Hosted on a private IIS server for internal use.
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E-Commerce App: Hosted on a public IIS server to manage online sales.
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Time Clock App: Installed on employees' machines to track work hours.
Testing
We conducted comprehensive testing to ensure a smooth experience, including:
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Unit Testing
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Integration Testing
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Functional Testing
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End-to-End Testing
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Performance Testing
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Database Testing
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Security Testing
Client Feedback
The client requested additional features, such as an HR system component. We responded by developing a Time Clock App to handle employee payroll, meeting their evolving needs.
The Results
The solution delivered significant benefits for Gallop Brush, including:
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Increased sales through the new e-commerce platform.
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Higher repeat customer rates due to improved online shopping experience.
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Easier management of production processes and employee data.
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Simplified internal operations, leading to better overall business efficiency.
By addressing Gallop Brush's unique challenges with a tailored, cutting-edge solution, Techovarya Solutions not only solved immediate operational issues but also positioned the company for sustained growth and success in the digital age.